Horses in Advertising.

England is  a horse loving  nation so it makes sense that  horses are used to attract consumers to products.  I’m not seeing any live horses this week but I have noticed plenty of other horses: horse statues, horses in art, and horses in advertisements.

In the Times newspaper I saw this.



I do not  have any information about why the rearing horse is advertising the Biennale in Paris but it caught my eye.

Then there  is Lloyds’ Bank.  Their symbol is a black stallion and they have been using commercials and posters for years that feature the black horse.


Their TV ads with various black horses have been really brilliant and when walking down the King’s Road I noticed a poster in the Lloyds’ window. Here it is.


I am not sure if this black horse had to actually trot along the cobblestones or he may have been recreated or photo shopped into the picture.  But if he did have to trot along the cobbles I suspect he would be thinking that his agent should have negotiated a better financial reward given this tricky footing.



7 responses to “Horses in Advertising.”

  1. Auntysocial Avatar

    All I ever think when I see the Lloyds advert is “That horse shouldn’t be cantering through a hospital ward like that.. not safe really”

    Liked by 1 person

    1. anne leueen Avatar

      Indeed! I appreciate your sense of humor!

      Liked by 1 person

  2. Judy Avatar

    Horses are notoriously underpaid. 😀

    Liked by 2 people

    1. anne leueen Avatar

      I could not agree more! 🙂

      Liked by 1 person

  3. (HorseLover4Ever) Elizabeth Avatar
    (HorseLover4Ever) Elizabeth

    Very interesting!!!!

    Liked by 1 person

  4. usathroughoureyes Avatar

    This post has heightened our awareness in the use of horses in the world. Great post.

    Liked by 1 person

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